Post by ailove on Jul 28, 2012 8:16:51 GMT 2
Mulberry has opened its first US flagship store, on New York City's Spring Street. The 5,000 sq ft area in SoHo follows the 2010 opening of a devoted New York showroom at Milk Studios and more emphasises the brand's commitment to the US industry. Spring Street continues and builds on the style language developed for our London flagship retailer on New Bond Street, adding a couple of crucial capabilities to suit the building's history and place. The first stage was a restoration project, which focused on preserving as numerous with the unique functions from the light industrial creating as you possibly can, in what was formerly the city's printing district, including the tin ceilings, the very in depth structural columns and the super-long skylight. The core idea for the store is an evolution of the UK flagship, which was originally conceived as an abstract, gallery-like white box into which a mulberry handbags series of comprehensive, textural installations will be placed. The key Mulberry pieces - the brass folly and a monolithic service desk - have been imported from the New Bond Street design to Spring Street. Additionally, Spring Street pays homage to its American roots and place with pieces this kind of as light oak framed display circumstances to bring contrast for the store, both metaphorically - English versus American - and literally - old versus new and craft versus industrial. Crucial to each Spring Street and New Bond Street would be the circular follies. In London, the folly is architectural, referencing the taste for whimsical structures within the excellent English gardens.